NI, Xin; ZHANG, Yitian; PU, Yanli; WEI, Ming; LOU, Qi. A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models. International Journal of Innovative Research in Engineering and Management, [S. l.], v. 11, n. 5, p. 135–145, 2024. Disponível em: http://ijirem.irpublications.org/index.php/ijirem/article/view/87. Acesso em: 25 dec. 2024.