Business Mentoring Contribution, Market Adaptability, and Social Media Engagement on Entrepreneurial Growth in Indonesia
Keywords:
Business Mentoring, Market Adaptability, Social Media Engagement, Entrepreneurial Growth, IndonesiaAbstract
This study looks into the effects of social media involvement, market flexibility, and business mentoring on Indonesian entrepreneurship growth. Data were gathered from a sample of 250 entrepreneurs utilizing a quantitative research approach, and Structural Equation Modelling-Partial Least Squares (SEM-PLS) with the PLS-3 software were used for analysis. The findings show a strong correlation between the three variables and the expansion of entrepreneurship. Business mentoring improves business performance and offers crucial tools and direction. Entrepreneurs who possess market adaptability can react to shifting market conditions with effectiveness, and social media participation promotes client contact and brand building. These results highlight how important these elements are to Indonesian entrepreneurship success. To encourage entrepreneurial development, the study highlights the importance of social media engagement tactics, adaptation training, and mentoring programs. These insights are particularly useful for politicians and business support organizations.
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