An Impact of Mobile Trading Apps on Investment Decision of Individual Investors
Keywords:
App recommendation, Ease of use, Investment decision, Investors, Mobile trading apps, Perceived information, Personalization, Ratings.Abstract
In recent years, the investors have increasingly turned to Mobile trading apps for making investments in shares, Bonds and Mutual funds. It is significant to know, whether these Apps affect the investor decision. The study aimed to understand the impact of Mobile trading apps on investment decision of individual investors. This study examined the influence of App recommendations, Ratings, Ease of use, Personalization and Perceived information on investment decision. The Purposive sampling technique is utilized to collect the data from 200 respondents and analysed using Percentage analysis, Chi square analysis, Correlation and Regression analysis. Results indicated that the Mobile trading apps influence the investor decision. The findings will be helpful for prospective investor to use mobile trading apps and assist companies involved in making application to understand the investor preference.
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